Reimagine education: AI supported interactive learning.

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What you'll learn

  • Craft Strategic Messaging: Develop compelling company-level messaging to position your organization effectively in the market. Present solutions that resonate with customers needs by articulating the value and benefits of your products or services.Showcase product/service features in a way that captivates audiences and drives interest. Design and Present a Compelling Exhibition Stand: Create a visually appealing and well-organized exhibition stand to attract and engage visitors. Plan and execute an effective pre-exhibition preparation strategy, including checklists, staffing schedules, and material readiness. Plan and execute an effective pre-exhibition preparation strategy, including checklists, staffing schedules, and material readiness. Maintain a professional and inviting stand throughout the event to optimize visitor engagement.
  • Engage and Qualify Visitors Effectively: Demonstrate warm, confident on-stand behavior to create a welcoming atmosphere for visitors. Use body language, personalized greetings, and strategic questioning techniques to connect with and qualify visitors. Leverage engaging activities like live demonstrations, competitions, and giveaways to maximize visitor interaction.
  • Generate, Classify, and Nurture Leads: Understand the dynamics of lead generation and effectively categorize leads as hot, warm, or cold. Apply lead qualification criteria (Need, Interest, Budget, Timing, Decision-Maker Role) to focus efforts on high-potential opportunities.Implement personalized and timely follow-up strategies to convert exhibition leads into customers.
  • Maximize ROI from Exhibitions: Define clear, measurable objectives for exhibition participation and align efforts to achieve them. Execute pre-show, at-show, and post-show marketing strategies to engage attendees and generate leads. Execute pre-show, at-show, and post-show marketing strategies to engage attendees and generate leads. Build and sustain relationships with leads using tailored communication, social media, and content marketing.
  • Foster Personal Connections and Brand Loyalty: Strengthen your brand identity and values through meaningful face-to-face interactions at exhibitions. Showcase innovations and solutions that highlight your brands unique offerings in a competitive market. Create memorable experiences that enhance customer loyalty and encourage repeat business.

Who is this course for

  • Exhibition staff aiming to improve their sales messaging and engagement skills. Sales professionals looking to maximize their impact at exhibitions and trade shows.
  • Marketing and sales teams seeking strategies to boost brand visibility and lead conversion rates.
  • Organizations aiming to optimize their exhibition presence and return on investment.

Course content

  • Getting The Message Right
  • Managing The Stand
  • Lead Classification
  • Exhibition Stand Behaviours
  • Why Do We Exhibit?
  • Pre-Exhibition Objectives
  • Pre-Exhibition Lead Nurturing
  • How To Identify, Approach & Engage With Exhibit Visitors
  • Killer Engagement Skills On The Stand
  • Lead Follow Up

Requirements

  • NO ENTRY REQUIREMENTS
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