Sales Courses
Join the educational programs or training that are trending on AIDERA and align with current job market demands. These courses focus on in-demand skills and knowledge areas that are growing rapidly.

CONQUERING PUBLIC SPEAKING
Maguire Training
£30.00
CONQUERING PUBLIC SPEAKING
Conquering public speaking is a process that requires preparation, dedi- cation, and resilience. By thoroughly preparing, focusing on your audience, and embracing continuous learning, you can overcome challenges and develop the confidence to speak effectively in any setting. Remember, each presentation you give is an opportunity to refine your skills and build confidence. Public speaking is a journey.
- Impactful Communication
- Credibility and Authority
- Management Proficiency
- Critical and Analytical Thinking
- Leadership Development
- Networking Opportunities

COLD CALLING & PROSPECTING
Skills Hub
£19.00
COLD CALLING & PROSPECTING
In todays fast-paced sales environment, success relies on your ability to communicate effectively, build rapport, and adapt to various challenges. This comprehensive course equips you with the skills and techniques needed to thrive in sales by focusing on essential cold-calling strategies, appointment setting, overcoming gatekeepers, avoiding common mistakes, and maximizing opportunities with decision-makers. Whether youre struggling with cold calling, voicemail responses, or navigating gatekeepers, this course provides actionable insights to help you overcome obstacles and achieve your sales goals. Join now to transform your sales approach and drive greater results!
- Develop structured frameworks for cold calls, including key factors to keep in mind and how to tailor your value proposition. Gain confidence in leaving powerful voicemails that get responses and ensure productive follow-ups.
- Master techniques for identifying and engaging decision-makers, avoiding gatekeepers, and securing appointments that stick.
- Discover how to move prospects up the pipeline, avoid objections, and keep them interested without crossing boundaries.
- Learn how to utilize open, closed, and impact questions to uncover prospects needs and wants effectively.
- Explore how to plant the seed of doubt in satisfied buyers and position yourself as a better alternative to their current suppliers.
- Understand the importance of referrals, pipeline management, and how to consistently close deals, both direct and over the phone.
- Leverage social media for effective social selling, building quality networks, and maintaining relationships with key accounts.

CONSULTATIVE SELLING
Skills Hub
£19.00
CONSULTATIVE SELLING
Elevate your sales game with the PULSE model, a proven framework for consultative selling that delivers measurable results. This course is designed to empower you with the skills and techniques to confidently lead sales conversations, uncover client needs, and deliver solutions that drive results. Whether youre closing deals, scheduling follow-up meetings, or positioning your product or service, this course will transform your approach to sales. Whether you're new to consultative selling or want to refine your approach, this course will give you the tools and confidence to excel. Join us and unlock the potential of consultative selling with the powerful <strong>PULSE Mode</strong>l!
- Understand the <strong>PULSE Model</strong> and how each letter represents a critical component of consultative selling success. Develop skills to ask thought-provoking questions that uncover your prospect's pain points and needs.
- Build compelling <strong> pain and pleasure statements</strong> to create urgency and drive action.
- Learn how to persuasively present your product or solution, aligning it with decision-makers' goals and priorities.
- Master techniques to effectively position yourself, your company, and your offering during sales interactions.
- Explore the benefits of consultative selling, from deeper client trust to long-term partnerships.
- Discover actionable tips to improve every stage of the sales process and achieve better results.

GAINING AN UNFAIR ADVANTAGE
Skills Hub
£12.00
GAINING AN UNFAIR ADVANTAGE
Unlock the secrets to thriving in sales by focusing on what customers truly want and transforming yourself into a trusted advisor. This course offers actionable strategies to improve your sales performance, build stronger client relationships, and rise above the competitionall while maintaining professionalism and respect. From understanding customer needs beyond pricing to winning over new prospects and keeping them engaged, this course equips you with the skills to close more deals and create lasting connections. Whether you're new to sales or looking to refine your approach, this course provides the insights and tools you need to succeed in a competitive marketplace. Join us and transform your sales strategy today!
- Understanding Customer Needs: Learn about the 10 key customer wants beyond the lowest price and how to fulfill them effectively. "Becoming a Trusted Advisor: Transition from being just another salesperson to becoming a trusted advisor with 3 quick, impactful tips. Becoming a Trusted Advisor: Transition from being just another salesperson to becoming a trusted advisor with 3 quick, impactful tips.
- Winning Against Competition: Discover how to outshine your competitors by being better, not by bashing them, and maintaining respect in every interaction. Overcoming Excuses: Understand the two core types of objections and how to resolve them effectively.H51:H54
- Closing the Sale: Explore 4 different types of closing techniques and how to use them based on the situation.
- Phrasing and Confidence: Learn specific phrases and examples that will help you respond to objections with clarity and confidence.
- When to Walk Away:Recognize when its best to stop pitching to clients who are solely price-driven and focus on high-value prospects instead.
- Building Relationships with Prospects: Learn how to form strong relationships with new prospects, even when they are loyal to existing suppliers.
- Keeping Prospects Warm: Master techniques to keep prospects engaged throughout the sales cycle and avoid losing their interest.
- Persuasion and First Impressions: Understand what to say to prospects during your first interaction and how to persuade them to choose you over competitors.
- Understanding Objections: Learn what objections truly mean, how to see them as opportunities, and how they can add value to your sales interactions.
- Proven Techniques: Master the ""Feel, Felt, Found"" method, a 3-step model for objection handling, and effective strategies for isolating and addressing objections.
- Front-Loading Objections: Discover how to preempt objections by addressing them upfront, turning them into an advantage.
- Price Objections: Learn how to handle price concerns, recognize when clients are price-focused, and avoid clients who may not be a good fit."

HANDLING OBJECTIONS
Skills Hub
£17.00
HANDLING OBJECTIONS
Objections are a natural part of sales, but instead of fearing them, what if you could embrace them as valuable opportunities to build trust, create value, and close deals? This comprehensive course will transform the way you approach objections, providing you with proven strategies, actionable techniques, and confidence-building tools to navigate objections with ease. From price concerns to overcoming hesitation, this course will equip you to handle any objection and move your sales process forward successfully. Whether you're a seasoned sales professional or just starting out, this course will give you the skills, mindset, and strategies to turn objections into a powerful tool for building stronger customer relationships and closing more deals. Join now and become a master of objection handling!
- Understanding Objections: Learn what objections truly mean, how to see them as opportunities, and how they can add value to your sales interactions. Proven Techniques: Master the "Feel, Felt, Found" method, a 3-step model for objection handling, and effective strategies for isolating and addressing objections.
- Front-Loading Objections: Discover how to preempt objections by addressing them upfront, turning them into an advantage.
- Price Objections: Learn how to handle price concerns, recognize when clients are price-focused, and avoid clients who may not be a good fit.
- Overcoming Excuses: Understand the two core types of objections and how to resolve them effectively.
- Closing the Sale: Explore 4 different types of closing techniques and how to use them based on the situation.
- Phrasing and Confidence: Learn specific phrases and examples that will help you respond to objections with clarity and confidence.
- When to Walk Away: Recognize when its best to stop pitching to clients who are solely price-driven and focus on high-value prospects instead.

INTRODUCTION TO SALES
Skills Hub
£15.00
INTRODUCTION TO SALES
Are you ready to take your sales skills to the next level? This course is designed to provide you with a deep understanding of the strategies, techniques, and psychology behind successful sales interactions. From preparing for the sale to confidently asking for the close, you'll learn how to navigate every stage of the sales process with skill and finesse. Whether you're new to sales or looking to refine your approach, this course will equip you with everything you need to build stronger connections with prospects, overcome obstacles, and achieve sales success. With practical examples, actionable insights, and proven strategies, this course will transform the way you approach sales interactions. Whether youre finalizing a deal, handling rejection, or guiding prospects to the perfect solution, youll gain the skills and confidence needed to excel in todays competitive sales environment. Enroll now and start closing more deals with confidence and ease!
- Decision-Making Dynamics:Understand how prospects make decisions. Understand how prospects make decisions. Learn to tap into pain points and highlight gains. Preparation for Success: Master mental, equipment, and question preparation to avoid sales disasters.
- Guiding the Prospect: Discover how to guide your prospect through the interaction as a journey to their ideal solution.
- Creating Value: Understand what creates value in the customers eyes. Discover why simply having the best product or service isnt enough. Discover why simply having the best product or service isnt enough.
- Closing the Sale: Gain confidence in asking for the sale naturally. Learn phrases and techniques to make closing feel effortless.
- Overcoming Rejection: Learn how to deal with rejection and turn it into motivation. Explore techniques to increase your chances of hearing yes.
- Pull vs. Push Selling: Understand why pulling information from the prospect is more effective than pushing a sale.
- Mastering Telephone Skills: Learn why the phone is a powerful communication tool for building rapport and relationships.
- Features vs. Benefits: Understand the difference between features and benefits, and when to use each for maximum impact.
- The Modern-Day Buyer: Discover what the modern-day buyer expects from salespeople today.
- The Sales Process: Learn a simple, repeatable process for conducting successful sales interactions.
- Emotion vs. Logic in Decisions: Explore how emotional and logical decisions are made and how you can influence both.

KEY ACCOUNT MANAGEMENT
Skills Hub
£19.00
KEY ACCOUNT MANAGEMENT
Managing accounts effectively is an essential skill for every sales professional. In this course, you'll learn the tools, techniques, and strategies needed to manage accounts successfully, strengthen client relationships, and drive business growth. From understanding the basics of account management to exploring the responsibilities of a key account manager, this course offers everything you need to level up your organizational and client-handling skills. This course is designed to help you gain the confidence and skills to effectively manage accounts and build stronger, long-lasting relationships with clients. Whether you're a seasoned sales professional or just starting out, you'll leave this course equipped with actionable tools and techniques to excel in account management. Enroll now and start managing your accounts like a pro! This course is designed to help you gain the confidence and skills to effectively manage accounts and build stronger, long-lasting relationships with clients. Whether you're a seasoned sales professional or just starting out, you'll leave this course equipped with actionable tools and techniques to excel in account management. Enroll now and start managing your accounts like a pro!
- Fundamentals of Account Management: The importance and definition of account management. Tools and strategies to streamline account management. Key Account Management: What defines a key account and how to classify one. The importance of meaningful interactions in account management. The importance of meaningful interactions in account management.
- Role of a Key Account Manager: How customers perceive your role versus internal expectations. Essential skills and behaviors for excelling as a key account manager.

NEGOTIATION SKILLS
Skills Hub
£17.00
NEGOTIATION SKILLS
Negotiation is at the heart of every successful deal, and mastering this skill can help you achieve better results while building stronger client relationships. This course is designed to provide you with the tools, strategies, and frameworks needed to excel in every stage of the negotiation processfrom preparation to closing. Negotiation is at the heart of every successful deal, and mastering this skill can help you achieve better results while building stronger client relationships. This course is designed to provide you with the tools, strategies, and frameworks needed to excel in every stage of the negotiation processfrom preparation to closing. By the end of this course, youll gain the confidence and expertise to handle negotiations of any kind with ease, ensuring beneficial outcomes for both you and your clients. Whether you're new to negotiations or looking to refine your skills, this course will help you become a master negotiator. Enroll now and start making better deals today!
- Understanding Negotiation Styles: Different negotiation styles and when to use them.How to adapt your approach to suit various customer needs. The Importance of Negotiation Skills: Why negotiation is essential for ensuring profitable deals. Real-world examples to enhance your negotiation confidence and outcomes.
- Planning and Preparation for Negotiations: How to plan and prepare effectively for any negotiation.What L.I.M. (Listen, Identify, Manage) stands for and how to apply it.
- Managing Sales Discussions:Key objectives to follow during sales discussions.Techniques to improve results through better communication.
- Proposing Solutions: How to craft and present solutions tailored to your clients needs. Ensuring productive negotiations that lead to successful outcomes.Ensuring productive negotiations that lead to successful outcomes.
- Bargaining with Confidence: The three key principles of successful bargaining. Strategies to achieve a fair and beneficial outcome.
- Summarizing and Reaching an Agreement: Best practices for summarizing discussions and finalizing deals.Tips to maximize value from agreements.
- The 4 Outcomes of Negotiations: How to identify and strive for the win-win outcome.Understanding all possible outcomes and how to navigate them. Understanding all possible outcomes and how to navigate them.
- The 5 Stages of Successful Negotiation: A step-by-step framework to guide you through any negotiation. Techniques to ensure youre always prepared to negotiate effectively.

GAINING AN UNFAIR ADVANTAGE
Skills Hub
£12
GAINING AN UNFAIR ADVANTAGE
Unlock the secrets to thriving in sales by focusing on what customers truly want and transforming yourself into a trusted advisor. This course offers actionable strategies to improve your sales performance, build stronger client relationships, and rise above the competitionall while maintaining professionalism and respect. From understanding customer needs beyond pricing to winning over new prospects and keeping them engaged, this course equips you with the skills to close more deals and create lasting connections. Whether you're new to sales or looking to refine your approach, this course provides the insights and tools you need to succeed in a competitive marketplace. Join us and transform your sales strategy today!
- Understanding Customer Needs: Learn about the 10 key customer wants beyond the lowest price and how to fulfill them effectively. "Becoming a Trusted Advisor: Transition from being just another salesperson to becoming a trusted advisor with 3 quick, impactful tips. Becoming a Trusted Advisor: Transition from being just another salesperson to becoming a trusted advisor with 3 quick, impactful tips.
- Winning Against Competition: Discover how to outshine your competitors by being better, not by bashing them, and maintaining respect in every interaction. Overcoming Excuses: Understand the two core types of objections and how to resolve them effectively.H51:H54
- Closing the Sale: Explore 4 different types of closing techniques and how to use them based on the situation.
- Phrasing and Confidence: Learn specific phrases and examples that will help you respond to objections with clarity and confidence.
- When to Walk Away:Recognize when its best to stop pitching to clients who are solely price-driven and focus on high-value prospects instead.
- Building Relationships with Prospects: Learn how to form strong relationships with new prospects, even when they are loyal to existing suppliers.
- Keeping Prospects Warm: Master techniques to keep prospects engaged throughout the sales cycle and avoid losing their interest.
- Persuasion and First Impressions: Understand what to say to prospects during your first interaction and how to persuade them to choose you over competitors.
- Understanding Objections: Learn what objections truly mean, how to see them as opportunities, and how they can add value to your sales interactions.
- Proven Techniques: Master the ""Feel, Felt, Found"" method, a 3-step model for objection handling, and effective strategies for isolating and addressing objections.
- Front-Loading Objections: Discover how to preempt objections by addressing them upfront, turning them into an advantage.
- Price Objections: Learn how to handle price concerns, recognize when clients are price-focused, and avoid clients who may not be a good fit."

AI & MACHINE LEARNING
Skills Hub
£21
AI & MACHINE LEARNING
Artificial Intelligence (AI) is transforming industries, enhancing workplace efficiency, and revolutionizing decision-making processes. This course provides a comprehensive introduction to AI, covering fundamental concepts, machine learning, natural language processing, and AI-driven business applications. Participants will explore AI's impact on various sectors, ethical challenges such as bias and data privacy, and strategies for responsible AI implementation. The course also addresses AI’s role in leadership, customer service, and innovation, equipping learners with the skills needed to thrive in an AI-powered world.
- By the end of this course, participants will be able to:
- Understand AI fundamentals, including its evolution, types, and applications across industries.
- Identify key machine learning techniques and their use in data-driven decision-making.
- Apply AI tools to optimize workplace operations, improve efficiency, and enhance customer service.
- Evaluate ethical considerations in AI, including bias, fairness, and data security.
- Develop strategies for responsible AI adoption and leadership in AI-driven environments.
- Implement AI solutions effectively while ensuring transparency, accountability, and ethical decision-making.

MENTAL HEALTH AWARENESS
Skills Hub
£16
MENTAL HEALTH AWARENESS
Welcome to the Mental Health Awareness course, designed to equip individuals from all walks of life with essential knowledge and practical skills to understand, recognize, and support mental health effectively. In this course, you will explore the fundamentals of mental well-being, learn about common mental health issues and their impact, and discover effective communication strategies for discussing mental health. With engaging videos, interactive slides, and practical exercises, this session aims to break down barriers and promote supportive techniques for creating healthier communities and workplaces.
- By the end of this course, you will be able to:
- Understand mental well-being by gaining deeper insights into common mental health issues and their impact on individuals and communities.
- Communicate effectively about mental health, using strategies and approaches that foster open and supportive discussions.
- Implement self-care and community support strategies to create a supportive environment in personal, professional, and community settings.

Care Standards
BSBC
£49
Care Standards
The Care Standards Course is designed to equip individuals with the essential knowledge and skills required to provide safe, compassionate, and high-quality care in health and social care settings. Aligned with national care standards, the course covers key areas such as duty of care, safeguarding, communication, equality and diversity, infection control, and person-centred care. It is ideal for those new to the care sector, including healthcare assistants, support workers, home carers, and volunteers, as well as existing staff needing to refresh or formalise their training. Learners will develop a strong understanding of their responsibilities and the principles of maintaining dignity, respect, and safety for those they support. The course is accessible to individuals aged 16 and over, requires no formal qualifications, and may include practical assessments in a care setting depending on the provider. Upon completion, participants will be better prepared to meet professional standards and deliver effective, ethical care.
- By the end of the course, learners will be able to:
- Understand and apply key care standards and legislation.
- Demonstrate person-centred care and promote individual dignity and rights.
- Identify and report safeguarding concerns appropriately.
- Communicate effectively with patients, service users, and colleagues.
- Maintain health and safety in the care environment.
- Follow correct infection prevention practices.
- Handle sensitive information confidentially and legally.

AI for Marketing: Mastering Tools, Strategies, and Ethics for the Future of Advertising
BSBC
£79
AI for Marketing: Mastering Tools, Strategies, and Ethics for the Future of Advertising
In this cutting-edge course, you’ll learn how to leverage artificial intelligence (AI) to supercharge your marketing efforts. From personalizing customer journeys to automating ad campaigns and ensuring ethical practices, this course covers the full spectrum of AI-powered marketing strategies. Each module focuses on a key area of AI application in marketing, providing actionable insights, live demos, and hands-on practice with AI tools like ChatGPT, Google Ads Smart Bidding, Mutiny, Jasper, and more. Whether you're new to AI or looking to enhance your skills, you’ll walk away with the knowledge to optimize campaigns, boost engagement, and drive conversions using AI while adhering to ethical standards for data privacy and fairness.
- By the end of this course, you will be able to:
- Understand AI Fundamentals
- Gain a solid foundation in the concepts and technologies behind AI, focusing on how AI can transform marketing efforts across different channels.
- Leverage AI Tools for Content Creation
- Use tools like ChatGPT, Jasper, and Copy.ai to create personalized, high-converting ad copy, blog posts, social media content, and more.
- Automate Marketing Campaigns
- Implement AI-powered tools such as Google Ads Smart Bidding, Facebook Ads AI, and LinkedIn Ads Automation to optimize ad performance and targeting.
- Personalize Customer Journeys
- Learn how to use AI-driven personalization strategies to segment audiences, tailor experiences, and optimize customer interactions in real time.
- Optimize Customer Retention with Predictive Analytics
- Understand how AI models like Optimove predict customer behavior and help design retention strategies that foster long-term relationships.
- Ensure Ethical AI Marketing Practices
- Learn to identify and address biases in AI models, ensure data privacy, and comply with global standards such as GDPR and CCPA to protect customer data.
- Measure and Scale AI-Driven Campaigns
- Gain insights on AI-powered analytics and learn how to measure ROI, track conversions, and continually optimize your campaigns using real-time data.